New innovations come from looking at the world differently. Knowing where to focus means opportunity is everywhere.

We’ve helped finance leaders like Bank of America, USAA, and New York Life explore the art of the possible and shift entrenched paradigms.

Turning convention upside-down helps generate fresh ideas.

But ideas are only valid when they accomplish a real goal—so our concepts are grounded in leanings from user behavior.

For instance, American Express can leverage the gig economy’s impact on how people earn money.

USAA can change consumer savings behavior through subtle mobile nudges and design interactions.

Confronted by emergent startups like Lemonade, Modernist helps insurance leaders like New York Life disrupt at scale.

Breaking innovation logjams with design gives glimpses of how the future can look.

Our insights lead to big service innovations by finding signals in all of the noise.

And in finance, customer retention means leading the market.

“Modernist Studio partnered with USAA to imagine a next generation of the USAA mobile experience. Modernist designed vision work to push our internal teams to think differently about their product experiences… I recommend them as a partner in both vision and actionable design work at large, dynamic organizations.”

Meriah Garrett, Chief Design Officer
USAA

We can help you understand the frame in order to break the mold.

Modernist can help you harness the power of design to defend your position with innovation.

Want to start a conversation? Get In Touch